Any device, machine, or plant will be utilized for a certain period of time after being purchased. Thus, besides the product itself a number of services may be needed as well during this utilization period, such as implementation, installation, training, technical maintenance, recycling and others more. Insofar, customer-supplier interactions following the closing of contracts, also known as “After Sales”, may turn out to be a long lasting phase, bearing sales potentials and heavily affecting customers´ experience and satisfaction, and subsequently customers´attitude towards a rebuy.
Market research may provide valuable insights on what happens on customer´s side.

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